Photo Collage Blue Hearts.png

 

Blue Heart International

 

 

 

 

 

 

 

 

 
 

PUBLIC RELATIONS + COMMUNITY OUTREACH + WEBSITE + CONTENT MARKETING 

Blue Heart International is on a mission to disrupt and dismantle the sex-trafficking industry in California and beyond.

15039442_1772785042970691_3346823380161427771_o.jpg

 

As seen on

 

 

 

 

 

Overview

Not saying that we have favorites, but there is something about knowing the hard work we do is making a positive impact on peoples lives; maybe even saving lives.

Working with Blue Heart International is some of the most fulfilling work anyone on the Artist House team has ever been involved with. Their hearts are not blue, but pure gold. Through highly researched marketing initiatives we are spreading the word on all of the amazing things this company is doing through public relations, social media, content marketing and strategic counseling. Our hearts are so full working with the Blue Heart Team, we love helping them change lives on a daily and continuing to grow and shine the light on this injustice in our community.

 
 

CHALLENGE - what problems do we need to solve?

  • Always need more money and more participation
  • Need better organizational structure
  • On-going reputation management (donor recognition, maximize positive press, maintain integrity of organization)
  • Brand inconsistency via digital channels
  • Need stronger message, conversation has not broken through mainstream --  Educating parents, community leaders, and the general public that sex-trafficking is in fact a serious injustice we must work together to fight; Getting past negative stigmas that sex-trafficking only affects countries outside of the United States

GOAL: Disrupt the sex-trafficking industry to beat the epidemic of human slavery

SOLUTIONS

  • INSIGHT: We don't need more information, we need to change the conversation. Make it matter to the audience, easy to understand and change, inspire a sense of empowerment, get more voices participating to create more volume
  • INDUSTRY LEVEL: Increase public awareness, conversation and action about sex trafficking
  • BRAND LEVEL: Increase Blue Heart brand affinity built on brand image, performance and integrity
  • BRAND LEVEL: Position Blue Heart as the VISIONARY LEADER for disrupting the sex trafficking industry 

RESULTS

  • Created Heart Beat for Change movement: a movement empowering people to come together to beat the human trafficking epidemic; garnered more than 200 testimonials for the fight to end human trafficking
  • Community Outreach at local Universities gathering more than 100 supporters of the movement
  • Introduce the movement and gain traction at the Inaugural Snowflake Ball and National Human Trafficking Prevention Month, hitting a record breaking year, raising more than $200,000
  • Secure positive press coverage, coupled with strategic messaging published on PAID, EARNED, SHARED and OWNED channels, garnering 506,327,831 impressions throughout Sacramento and Northern California.
  • Positive use of advertisements throughout Sacramento with two billboard designs in 10 different digital billboards throughout Northern California

CAMPAIGN RESULTS

BILLBOARD DESIGN 

hope & restoration (1)-2.jpg

VIDEO PRODUCED FOR COMMUNITY OUTREACH

BILLBOARD DESIGN

16112712_1804600996455762_7395114028331875425_o.jpg